Democrats run ad during NFL games showing during GOP convention
While Republicans are gathering at their convention in Dallas, Hakeem Jeffries is betting a lot of voters will be watching football instead.
The House Democratic leader is launching a five-figure digital ad buy aimed at sports fans during NFL season-opening games Wednesday and Thursday, using the RNC's midterm convention as a backdrop for an affordability attack on Republicans.
"Grocery prices up. Gas up. Health insurance premiums -- up in some cases a thousand dollars or more," Jeffries says in the ad. "You're working hard. But you can't thrive. You can barely survive."

Then comes a jab at the convention itself.
"Republicans party in Dallas toda. ... without a care about your tomorrow." Jeffries argues the GOP's promised "golden age" has instead benefited "the wealthy, the well-off, the well-connected."
The ad is part of a broader Democratic effort to counter-program the RNC.
"While extreme MAGA Republicans party in Dallas with their billionaire donors, Democrats are taking our message directly to the American people," Jeffries said in a statement.
He's also sending four House Democrats to Dallas, but the ad suggests Democrats see an opportunity beyond the convention hall -- reaching voters who aren't watching it at all.
-ABC News' Averi Harper and Jay O'Brien







